I manage and repurpose existing raw footage and photography to create fresh, engaging content for Instagram. Along with editing videos and designing custom graphics, I regularly film new content to keep the feed and stories dynamic and on-brand. I also coordinate and document influencer collaborations—assisting with planning and being on-site during visits to capture authentic, high-quality content for posts and reels.

Most recently, I launched a second Instagram account dedicated to their café, which operates out of the bar during the day. I developed the visual direction, voice, and content strategy to distinguish it from the main restaurant brand while still keeping everything cohesive. From showcasing homemade pastries and specialty coffee drinks to capturing the cozy daytime vibe, I’ve been building its presence from the ground up to grow local engagement and visibility.